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General Idea

General Idea was formed in 1969 by Jorge Zontal, A.A. Bronson and Felix Partz. The artists’ collective gained an international reputation during the 1970s for its installations, performances, publications, photographic and video works that were at the very foundation of Conceptual Art and Media Art. Employing an entirely unique and innovative style, General Idea appropriated contemporary media culture and converted it into ‘works of art’ such as postcards, magazines, posters, wallpaper and balloons issued in huge quantities. In doing so they criticised the prevailing penchant for artistic originality, the commercialised gallery and museum system and the role played in it by the media. During the 1980s they used the same strategies to draw attention to the Aids problem. General Idea participated in the 2004 Access for All project.

General Idea